COLORS
Primary Colors
Azul
Hex #1566AA
R: 21 G: 102 B: 170
Berkeley Blue
Hex #11284C
R: 17 G: 40 B: 76
Secondary Colors
Pumpkin Orange
Hex #F47639
R: 244 G: 118 B: 57
Jonquil Yellow
Hex #F6CB16
R: 246 G: 203 B: 22
Jet Gray
Hex #333333
R: 51 G: 51 B: 51
FONTS
Our intention with this brand guide is not to quench creativity but rather to assure we are visually representing LaSalle Bristol to the best of our ability. With that in mind, our objective regarding visual communications is to keep the typography modern and easy to read utilizing clean fonts.
Header Fonts
Header fonts can be used in various ways but typically are for section dividers. With that in mind, they typically are made Bold for emphasis. Montserrat is a Google Font and Verdana has been a standard font used in most systems since 1996.
Body Fonts
Body fonts are for paragraphs and extensive reading. They should be simple and clean in order for the reader to not become fatigued. Arial and Open Sans are both standards in design.
LOGOS
The LaSalle Bristol does offer a few variations to best represent the company. The main two logos are optimal and best for most material. The main two logos utilize the Primary LaSalle Bristol Colors Azul and Berkeley Blue. The variations are white and can be used on the LSB Primary Colors and Secondary Colors for creative purposes.
These logos are sized for most uses. Import into any application and adjust the size DOWN to fit your need. NEVER increase the size as it will pixelate the logo, rendering it blurry. If you need a larger logo for a project, contact Marketing. We can help you with that request.
